lead by letting go

What can the Open Source Software movement teach us about marketing?

When we say we are “in business,” exactly what do we mean?

If money makes the world go around, what makes word-of-mouth (WoM) go around?

Put down that report. Turn off your Blackberry. Get out of the car/plane.

Get out and talk to your Customers. Ask them to tell you what it’s like to do business with your company. Ask them to give you the unvarnished assessment of your performance. Don’t do a survery. Don’t hire a marketing company. Get off your duff (you too, CEOs) and find out what it’s like to be a Customer.

When we define our business by what we make or sell, we risk missing out on real opportunities for growth.

This article explains a way of looking at our business strategically.