You can’t do that from here

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Overheard at a major Canadian book store in Ottawa yesterday-

Customer: “Can I use your kiosk to access the wish list I created on your website?”

Employee: “No, they’re just for ordering. Sorry.”

This company has gone to great expense to build a website and brand. This site lets customers like you and I to create wish lists of items (in this case books and CDs).

This just doesn’t make sense to me. Does this company see the web as something different from its bricks and mortar stores? I suspect they do.

However to me, the Customer, it’s all part of the same buying experience. Why can’t I access my wish list from any store? For that matter, why can’t the employees also be given access to that info so that when I come into a particular store they can greet with more than the standard “Hello, can I help you find something?”

Of course you can! It just takes a different perspective, seeing things from the Customer’s point of view of the buying experience.

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