The Customer is Always Right-Handed*
Why is it, when you look at most industries, that companies treat Customers so badly? Is it because they don’t care, or they just can’t help themselves? Or don’t they know what they are doing?
*According to Dilbert, if more companies could remember that Customers are always Right, it would be a marked improvement for most companies.
Watch this space in the coming weeks where I will add to this post describing “Stars and Dogs”; companies that are either exceptional at creating long-term, satisfied Customers and those that aren’t.