They said it:
Values, Mission and Vision
There is more to business than making money. Profit maximization (enterprise value maximization, to be more precise) provides the foundation for strategy analysis, yet [profit] is not the goal that inspired Henry Ford to build a business that profoundly changed twentieth-century lifestyles; nor is it the one that causes Bill Gates to continue working at Microsoft rather than enjoy retiring to enjoy his billions of dollars of personal wealth; nor does making money for shareholders provide motivation or direction to the thousands of employees of both companies. Most successful companies are fired with a sense of purpose that extends well beyond the desire for wealth. Dennis Bakke, founder of the international power company AES, argues:
“Profits are to business as breathing is to life. Breathing is essential to life, but it is not the purpose for living. Similarly, profits are essential for the existence of the corporation, but they are not the reason for its existence.”
From “Contemporary Strategy Analysis” by Robert M. Grant, p. 57.