What does it mean to be “in business?”
Tuesday, March 13th, 2007When we say we are “in business,” exactly what do we mean?
Archive for the ‘growth strategy’ Category
Corporate Nirvana
Tuesday, March 13th, 2007If money makes the world go around, what makes word-of-mouth (WoM) go around?
What business are you really in?
Tuesday, March 13th, 2007When we define our business by what we make or sell, we risk missing out on real opportunities for growth.
This article explains a way of looking at our business strategically.