“thinking Customer” in quotes

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Hello Internet friends!

This page lists some of my favourite marketing and leadership quotes by famous (and some not-so-famous) writers and managers. If you find these helpful, please tell your friends about them.

Greg Kelemen, October 2009


“There is no business without a Customer.” Peter F. Drucker.

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” Peter F. Drucker.

“Marketing is the whole business seen from the Customer’s point of view.” Peter. F. Drucker.

“The purpose of a business is not make a sale, but make and keep a Customer.” Peter F. Drucker.

“Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the Customer’s point of view. Concern and responsibility for marketing therefore must permeate all areas of the enterprise.” Peter F. Drucker.

“We have achieved a brilliant relationship with our Customers virtually without an material cost, simply by being helpful, friendly, and always giving our best. It’s a matter of attitude rather than resources.” John Carter, founder Cellini Jewellers, Cambridge, UK.